Crane Co was founded by Richard Teller way back in 1855 and has over 150 years become a company with a diverse portfolio which comprises 4 key business segments, these are Aerospace & Electronics, Engineered Materials, Payment and Merchandising Technology & Fluid Handling.
The Crane logo is the visual entity that binds all these businesses together with a classic design – which is clean and simple, with a sans serif Helvetica typeface that imparts great legibility and is also instantly recognizable.
The new Crane Fluid Systems media campaign draws on the traditional Crane Co corporate brand identity and re-purposes it to drive forward key messages about our values, philosophy dedication to customer care and to energy efficient solutions that are vital to us all.
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Thank you to everyone who visited Crane Fluid Systems at Tech Show Frankfurt Data Centre World.
Join the the team on Stand H126 at Messe Frankfurt, on 6th–7th May 2026.
We had a great couple of days at the show, part of Tech Show London, on the 4 and 5 March 2026.